If you’re on our website, you are one of the many women that God may be calling to rise up into the role of entrepreneurship. It is an exciting, yet challenging, calling requiring massive amounts of faith and perseverance. Statistics show that the majority of businesses won’t make it past their first five years, but with proper planning, determination, and a God-sized vision, you CAN beat the odds.
Outline a Plan
Did you know that if you are unable to produce a profit, the IRS will consider your business a hobby. Before you open your doors, do your homework. Find out the ins and outs of your industry. Study your competition. Find out what others have done in the past. Consider EVERYTHING that will need to go into your endeavor to make it really work. Many organizational consultants complete a SWOT analysis on new or struggling businesses. The analysis helps companies identify their strengths, weaknesses, opportunities, and threats. Outline all the strengths and weaknesses internal to the organization, then outline all the external opportunities and threats. Hosea 4:6 says, “My people are destroyed from lack of knowledge.” Building a solid foundation with solid research will help ensure your company’s long-term success.
In addition to great planning, you will need a lot of perseverance and determination. The first few years are especially hard, so go into your endeavor with the expectation that you WILL have obstacles, but that God has already provided you with everything you need to overcome them.. Decide that you will use these obstacles as learning tools. So many entrepreneurs give up before they give their idea a chance to take root. Great leaders don’t take business personally. Learn to rejoice in your struggles & your “No’s”. Every “No” brings you closer to your next YES and forces you to re-evaluate your products and processes until they are perfected. Your first few years will undoubtedly be about non-stop change and improvements, so never let your business define you. You are treasured and loved by God whether or not you business has taken off yet. If you don’t already have thick skin, spend extra time with the Lord allowing Him to show you your true identity and help you find your confidence in Him. He sees you through the eyes of Christ: perfect, holy, and blameless. When times get tough, bring your broken pieces to Him. He will teach you how to fly and when the time is right, He will unleash you to soar.
Get a God-sized Vision
Finally, before heading out on your own, sit down with THE Holy Spirit and ask Him to give you a God-sized vision for your business. Proverbs 29:18 reminds us, “Without a vision, the people perish.” Your enthusiasm, passion, and resolve may start to diminish as you face difficulties, but if you have a clear vision for what God has called you to, it will be easier to press on to your next victory. Keep the vision simple to understand, share, and recall. If you are unable to explain it in 30 seconds or less, you may need to re-evaluate it. Keep it continually in front of you and share it with EVERYONE – employees, customers, family, friends, strangers. The more you share it, the more it becomes ingrained in you. As your business evolves and grows, don’t be afraid to improve upon it. Most importantly, make sure that everything you do, say, or sell points back to your vision. It’s so easy to get distracted with technology or “the next big thing in marketing,” but if your vision is clear, it provides you with a standard and road map to make decision making easier.
Do you feel ready to launch? The tasks above aren’t easy, but investing this time and energy into your business now will save you lots of heartaches and headaches in the future. More importantly, you will set yourself up for lasting success.